Getting Started (Brick Lane)

Introduction to the theme and theme editor.


Thank you for purchasing Brick Lane

Brick Lane began as 

Please read through this documentation to get the most out of the theme.

Getting Help

We try to address all of the theme features in this documentation. If you think something's missing, or you encounter any problems or bugs, please use the help icon to send our support team a message.

Premium Setup and Modifications

Flair are one of the longest standing, best rated BigCommerce Partners in the world. We offer additional setup and customization services for your theme. If you have specific requirements, use the help icon to get in touch and request a quote.

FAQs

Why don't you have tabs on the product page?

Over the years working on Conversion Rate Optimization for paying clients we gathered hundreds of thousands of real user sessions showing that only around 1% of visitors click tabs on product pages.

Tabs are useful if you want to hide content away from visitors so they will never see it. If you look at one of the leaders in ecommerce, Amazon, who pioneered the use of tabs on their site, you won't see any tabs on the product page now.

Why do you not recommend using a hero carousel?

Data proves that a sliding carousel is largely ignored, and that slides after the first one aren't seen. If they are not set up correctly, as is often the case, then they simply waste screen space. We have compiled a number of reports that show why you shouldn't use them. For further insights, read the following articles:

Why do you not recommend showing sharing icons on the product pages?

By analyzing hundreds of thousands of real user sessions we found that product pages without social sharing buttons convert better than those with. Anything that can potentially take visitors away from your site can cause them to get distracted and not complete a purchase.

For an in-depth look at some data, take a look at this report by VWO.

To promote your products with social sharing, we recommend using these features on the order complete step of the checkout, and in your transactional follow-up emails.

Choosing a Variation

Brick Lane comes with four preconfigured theme variations. Check out our demo sites for Condo, Active, Trend and Taste.

You can choose a theme variation from inside the Theme Editor, accessed in your BigCommerce control panel. In your control panel, go to Storefront > My Themes, click the blue "Customize" button to launch Theme Editor, then select the "Theme Styles" icon.

In the left hand menu, click the "Styles" heading, and from here you can select your preferred variation.

Theme Variations

Condo

Brick Lane Condo - BigCommerce Theme by Flair

Active

Brick Lane Active - BigCommerce Theme by Flair

Trend

Brick Lane Trend - BigCommerce Theme by Flair

Taste

Brick Lane Taste - BigCommerce Theme by Flair

A Note About Theme Updates

We regularly update our themes to maintain them and introduce new features. If you customize the theme through the Stencil Theme Editor, then when you apply an update, your configuration will be retained in the new version.

Updating theme files If you wish to modify the theme by changing the core files, then you'll need to create a copy of the theme first.

Making a copy effectively 'disconnects' it from the update feature. The original theme will still receive updates, but you will need to manually maintain a customized theme.

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