FAQ (Brick Lane)

Questions we get asked regularly about Brick Lane.

Why don't you have tabs on the product page?

Over the years working on Conversion Rate Optimization for paying clients we gathered hundreds of thousands of real user sessions showing that only around 1% of visitors click tabs on product pages.

Tabs are useful if you want to hide content away from visitors so they will never see it. If you look at one of the leaders in ecommerce, Amazon, who pioneered the use of tabs on their site, you won't see any tabs on the product page now.

Which carousel mode is best?

Storyboard (Recommended)

Storyboard mode distributes your hero images and messages throughout the home page, breaking up content and giving more visibility to each individual item.

The content will automatically adapt to the number of slides that have been set up in the carousel system. Set up the slides exactly how you would the classic mode carousel.

We recommend this mode because data proves that a sliding carousel is largely ignored, and that slides after the first one aren't seen.

If they are not set up correctly, as is often the case, then they simply waste screen space. We have compiled a number of reports that show why you shouldn't use them. For further insights, read the following articles:

• Auto-Forwarding Carousels and Accordions Annoy Users and Reduce Visibility
• Don’t Use Automatic Image Sliders or Carousels
• Sliders Suck

Classic

If you would prefer to use this mode, please note that you should set up clear calls to action to avoid visitors ignoring the carousel.

Why do you not recommend showing sharing icons on the product pages?

By analyzing hundreds of thousands of real user sessions we found that product pages without social sharing buttons convert better than those with. Anything that can potentially take visitors away from your site can cause them to get distracted and not complete a purchase.

For an in-depth look at some data, take a look at this report by VWO.

To promote your products with social sharing, we recommend using these features on the order complete step of the checkout, and in your transactional follow-up emails.