Getting Started (Kings Road)

Introduction to the theme and theme editor.

Thank you for purchasing Kings Road

Kings Road began as an upgrade to our very popular 22 Savile Row theme, which has been installed on thousands of BigCommerce stores since 2014!

However, while designing and developing some of the new features for Kings Road, it became apparent that it wouldn't be compatible with the configuration of many stores that are currently using 22 Savile Row.  We didn't want to release an update into the Theme Store only for store owners to find that when they updated their theme it didn't work properly anymore!

So, Kings Road was born instead.  As it has roots in 22 Savile Row it's an excellent choice for upgrading from that theme if you're looking for the features now available in Kings Road.

Please read through this documentation to get the most out of the theme.

Getting Help

We try to address all of the theme features in this documentation. If you think something's missing, or you encounter any problems or bugs, please use the help icon to send our support team a message.

Premium Setup and Modifications

Flair are one of the longest standing, best rated BigCommerce Partners in the world. We offer additional setup and customization services for your theme. If you have specific requirements, use the help icon to get in touch and request a quote.


Why don't you have tabs on the product page?

Over the years working on Conversion Rate Optimization for paying clients we gathered hundreds of thousands of real user sessions showing that only around 1% of visitors click tabs on product pages.

Tabs are useful if you want to hide content away from visitors so they will never see it. If you look at one of the leaders in ecommerce, Amazon, who pioneered the use of tabs on their site, you won't see any tabs on the product page now.

Why do you not recommend using a hero carousel?

Data proves that a sliding carousel is largely ignored, and that slides after the first one aren't seen. If they are not set up correctly, as is often the case, then they simply waste screen space. We have compiled a number of reports that show why you shouldn't use them. For further insights, read the following articles:

Why do you not recommend showing sharing icons on the product pages?

By analyzing hundreds of thousands of real user sessions we found that product pages without social sharing buttons convert better than those with. Anything that can potentially take visitors away from your site can cause them to get distracted and not complete a purchase.

For an in-depth look at some data, take a look at this report by VWO.

To promote your products with social sharing, we recommend using these features on the order complete step of the checkout, and in your transactional follow-up emails.

Choosing a Variation

Kings Road comes with four preconfigured theme variations. Check out our demo sites for Bespoke, Decor, Bijou and Contest.

You can choose a theme variation from inside the Stencil Theme Editor, accessed in your BigCommerce control panel. In your control panel, go to Storefront > My Themes, click the blue "Customize" button to launch Theme Editor, then select the "Theme Styles" icon.

In the left hand menu, click the "Styles" heading, and from here you can select your preferred variation.

Theme Variations





A Note About Theme Updates

We regularly update our themes to maintain them and introduce new features. If you customize the theme through the Stencil Theme Editor, then when you apply an update, your configuration will be retained in the new version.

Updating theme files if you wish to modify the theme by changing the core files, then you'll need to create a copy of the theme first.

Making a copy effectively 'disconnects' it from the update feature. The original theme will still receive updates, but you will need to manually maintain a customized theme.

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